This chapter examines the increasing popularity of simple mobile phones among younger consumers looking to escape the complexities of modern smartphones. It analyzes the motivations behind this trend, highlighting the allure of minimalism and reduced digital distractions.
A generation of people have grown up in the age of smartphones, yet some consumers still search up and down for a good old dumbphone with stripped down capabilities. Let's look at a report on the market for feature phones. / Why is there always room for dessert even when we are full (19:24)? On the show: Laiming, Li Yi & Steve Hatherly