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21: The E-Myth Revisited
Cortex
I Want to Lose X Amount of Pounds, Not X. I Want to Lose Weight, Right?
Mike's goal is to lose some weight, but he hasn't worked out exactly how much. The only way he can do that is if one of those scales arrives at his home. Mike: "I like the idea of I want to lose X amount of pounds as opposed to I want to lost weight"
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