The inverse of that problem is the solution. Then you want to find people in that niche who have had that problem and now have the solution, they will exist. And then once you've found them, you want to see what they're doing differently from the people who just live with the problem. That's how you get your first few clients. But once you've started to get a few clients, it becomes more about thinking big. It's like instead of just trying to solve, I'll tell you how I got started.

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