#4: Be Helpful - The B2B Playbook, Summary of Stage 2
The B2B Playbook
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How to Move Your Contacts From a Rented Space and Someone's Platform Into Your Own Email Database
You should never feel guilty about swapping an email for useful content. That is helpful content that your audience wants. You're building a channel that allows the audience to get even further helpful content without having to go to a platform that you then have to pay for. My sister's boyfriend, Will, has had early access to our materials and he's been going through and creating his own dream 100.
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