Material Girls cover image

Barbie x Petro-Capitalism

Material Girls

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The Complex Relationship Between Media and Materiality

A metonym is a rhetorical device where something that is a part sort of rhetorically stands in for a larger whole. For example, when we are talking about the large, like media infrastructure that produces and disseminates news, we will often call it the press. Similarly, Barbie has a sort of metonymic relationship to this really complex industry that undergirds her existence,. And that is plastic as a medium and a material, which McLuhan demonstrates to us are kind of inextricable in late capitalism. That's all I got. I feel like I just came. I'm going to go lie down and smoke a cigarette. What a great idea. We should make a

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