7min chapter

Talking about Platforms cover image

Externalities and Platform Markets with Paavo Ritala

Talking about Platforms

CHAPTER

Exploring Amplified Networks

This chapter examines the intricacies of amplified networks, highlighting the importance of both the quality and quantity of network effects. It contrasts horizontal and vertical complementarities, showcasing how interconnected applications enhance value through synergy, particularly through practical examples from mobile platforms and super apps.

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