The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW SALES HAS CHANGED AND WHY YOU NEED TO CHANGE WITH IT

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Navigating the Modern Sales Landscape

This chapter explores the evolving challenges faced by younger sales professionals in a technology-driven environment. It critiques the shift from quality to quantity in sales practices and emphasizes the need for genuine engagement and skill-based selling. The discussion also highlights the complexities of the modern buying process and the importance of adopting a buyer-centric approach in sales strategies.

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