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What this 3-time founding team did differently to find product-market fit faster — Jessica McKellar, CTO of Pilot

In Depth

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Zulip: A Pilot Idea for a Big Business

Zulip was acquired by Dropbox a year and a day after the Case Place acquisition by Oracle. The company learned that it's hard to build a business around selling a chat product only to, like, the hyper-sophisticated tech users. "You need to make sure that you're selling something that is going to resonate with the intended audience," he says.

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