How to Deal With a Crisis

It's not really okay to do nothing, but it is better to do something. I think you're seeing a similar failure of imagination from brands here where they never really thought about what should we do in a crisis? and all of a sudden they've been launched into that whether they like it or not. We'll have an episode later on about specifically not coronavirus But how to you know plan for and think about crisis and and deal with it will be another deep dive Topic someday.