The Importance of Local Phone Numbers in Conversion

Sally Kohn: I've got to try and keep this within 10 minutes or so. Towards the end of your presentation, you mentioned that you've been working with a herself on chain in the UK recently. Can you give us just a little insight on what you did for it? Was it rush? Rush here. Yeah. Well, what we did there is we used the analytics data to predict where the biggest money flows and losses were in the site. We said, look, of all the things that we can fix in this site, these ones have traffic and bad conversion. And we were able to make an estimate. It was a mixture of JFDI, UX testing,