Elon’s Brand Dilemma
Elon, Inc.
Tesla's Market Struggles and Musk's Dual Focus
This chapter explores Tesla's challenges in the face of rising competition, particularly from Chinese manufacturers like BYD, and the resulting downward revision of sales estimates. It also examines Elon Musk's complex relationship with his business ventures and political ambitions, considering how market dynamics may influence his focus on Tesla's future.
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