Die Schattenseiten der Influencer-Welt

In diesem Kapitel wird die problematische Ausbeutung junger Influencer durch Management-Teams und der Druck, hohe Leistungen zu erbringen, thematisiert. Es wird die Bedeutung betont, vertragsrechtlich informiert zu sein, um finanzielle Verluste zu vermeiden und sich vor Betrug zu schützen. Darüber hinaus wird kritisch reflektiert, wie Influencer durch ihre Darstellungen in den sozialen Medien gesellschaftliche Wahrnehmungen beeinflussen und dabei oft an der Grenze zwischen Selbstinszenierung und Verantwortung balancieren.

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