2min chapter

How to Win podcast with Peep Laja cover image

Building a brand from the ground up with Oyster HR's Kevan Lee

How to Win podcast with Peep Laja

CHAPTER

Global Employment Platform

Global employment category, I'm guessing is growing fast. And so do you still worry about like helping to expand the category? So most of your efforts are directed at evangelizing the category and you know, defining the category. Or are you already thinking about differentiation and positioning against the competitors and things like that? "I think we have to do both category education expansion plus differentiation," he says.

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