#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
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Embracing Imperfection in Branding
This chapter explores the concept of leveraging imperfections in branding and advertising to foster consumer trust and relatability. It discusses psychological principles like the Pratt-Fall effect and the IKEA effect, showcasing how acknowledging flaws can enhance a brand’s appeal. By examining successful examples from various companies, the chapter emphasizes the power of honesty and distinctiveness in marketing strategies.
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