#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
Embracing Imperfection in Branding
This chapter explores the concept of leveraging imperfections in branding and advertising to foster consumer trust and relatability. It discusses psychological principles like the Pratt-Fall effect and the IKEA effect, showcasing how acknowledging flaws can enhance a brand’s appeal. By examining successful examples from various companies, the chapter emphasizes the power of honesty and distinctiveness in marketing strategies.
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