5min chapter

The Rational Reminder Podcast cover image

Prof. Ralph Keeney: Decision Analysis and Value-focused Thinking (EP.238)

The Rational Reminder Podcast

CHAPTER

Is There a Front End to Decision-Making?

People are usually a lot better off if they have more than one alternative to consider. You want to know first, how well each of the alternatives measure up in terms of each of the objectives. And then you've got to balance the pros and cons of those descriptions. There are formal ways to do that by developing a mathematical objective function called the utility function.

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