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Amit Prakash of ThoughtSpot on empowering companies to make data-driven decisions

The Robot Brains Podcast

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Reverse Ito

We recently acquired a company called sequel, and what they are into is the industria term is reverse ito. It involves pushing data from your warehouse back into the aps. The reason for doing that is to take some action. So you may decide to send out emals to a bunch of your customers about a particular topic. Or you may drop of promotion, or you may push certain items to be ordered with its quantity.

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