Skinny design: Smaller is better
McKinsey Talks Operations
The Trade-Offs in Packaging for Marketing
David Bianculli: There is a benefit in terms of cube efficiency. It's on the order of 10 to 12% that skinny can just get more in a smaller space than the traditional 12 ounce can. And so it's sort of a classic win-win-win. He says companies have to change their mindset in the real estate that they have on packaging for marketing. Berman: How can less real estate end up being higher value for a company?
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
