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EP 420: Why every business is "on a mission to..."

What Works

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The Importance of Corporate Mission Statements

Tara McMullen: Walmart's statement of purpose is vapid, meaningless. She says corporate mission statements have been trending in this direction since the 1970s. A company's mission can cover all sorts of imbalances that serve the bottom line, she says. McMullen believes companies need to be more than profit-driven enterprises.

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