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698: From Toxic-Marriage to Financially Independent Mom with 13 Units w/Sarah King

BiggerPockets Real Estate Podcast

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What Is a Funnel?

I want to really ask you about funnels. Can you explain what a funnel is? And some of the why a funnel would be beneficial for a real estate investor in any of them? I guess niches that you're in. Yeah. So essentially like you're bringing in 100 people and you want to get down to one or two tenants. You can use this for tenants. Like we can kind of go both routes. It depends which way you are most interested in. The same structure online, where Instagram is essentially my beginning point.

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