Introduction

Why do so many of us find babies, kittens and puppies so cute? How did the now-widespread Japanese notion of kawaii end up transcending cultural boundaries? And can cute things help us with our mental health?

To answer these questions and more, we catch up with Joshua Paul Dale, a professor of American literature and culture based at Chuo University in Tokyo.

He tells us all about his pioneering work in the field of cute studies and his new book Irresistible: How Cuteness Wired our Brains and Conquered the World.

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