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#12 Why impartiality is important in marketing analytics (with Mark Rochefort)

The Measure Pod

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The Need for Critical Thinking Within the Business

There are new job titles being created every minute of the day, it seems. The rolls of an analyst and a developer are converging. There's a need for people to be coming to the job with skills that are wide ranging in scope. It's less about which solution or which technology is used, and more about how that's being used. Those soft scales not so soft any more.

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