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622 Lesbians in the Archives (with Amelia Possanza)

The History of Literature

CHAPTER

Exploring Advertising and Marketing Strategies

This chapter emphasizes the impact of advertising and marketing in reaching audiences, drawing parallels to literature to convey that success may not come immediately. It discusses the evolution of the speaker's book project, highlighting a shift from anger towards embracing the LGBTQ+ community. The chapter also explores humanizing historical figures by addressing them informally to create a more relatable connection with readers.

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