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#109 Adi Dassler (Adidas)
Founders
Adi Adi - The Good One's Just No More
Adi Dassar outfitted the African American Jesse Owens with Dassar shoes at the 1936 Olympics under the scrutiny and displeasure of national socialist leadership. In discussions with athletes, Audie's introverted manner fell away. He spoke their language because he saw himself as an athlete. Adi didn't just do things differently, he did them for the first time. Throughout the sporting world, they spoke of his innovations. David Ogilvy has a line. The good one's just no more. And Adi was one of those people.
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