IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
IKEA - Koon-Yanskurwa
The IKEA you see nowadays a lot of that if you go through the history became out of necessity. To remember something about the sustainability there was some crisis also over the years and these were learning opportunities for for in Iran and for the corporation as well in a lot of ways. And by the way what was the name of the Stockholm store you know because the region was also named by the incident that happened in the 40s. It's Koon-Yanskurwa. What does it mean for the English speakers if they don't know that the Swedish word? Well Koon- Yanskurwa is a king it's the the bend in the road in a way the king
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