USB four is not really just a new generation of USB. It also has the ability to carry a PCI express signal, which is super different. Most products using USB two spec are peripherals like keyboards and printers. They don't think consumers will mistake the tech for being faster than say USB five gigabit per second. The USB I F president and C O consumer study groups showed that most consumers only care about the highest data performance level a product can achieve or the highest power level.

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