The New Music Business with Ari Herstand cover image

How Independent Music Publishing Works (Or Doesn't)

The New Music Business with Ari Herstand

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Navigating Music Advertising and Licensing

This chapter explores various advertising strategies for independent music across platforms like YouTube and Instagram, detailing costs and the importance of repurposing content. It also addresses the complexities of music licensing, including synchronization and micro-sync licenses, emphasizing the need for proper rights management. The discussion highlights recent legal cases and issues surrounding compensation for independent artists in the evolving landscape of social media advertising.

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