Rebranding to International New York Times

The chapter delves into the rebranding of the International Herald Tribune to the International New York Times by the New York Times Company, highlighting the rationale behind the name change in the digital age. It explores the challenges of establishing a successful international presence in the media landscape, emphasizing the importance of unique selling points to attract global audiences. The discussion also touches on the success of the international New York Times in terms of print circulation and digital subscriptions, with a focus on potential growth opportunities outside the U.S.