How to Deal With Multiple Stakeholders When Building Platforms

Tamar Jacoby: One of the challenges when you talk about storytelling is it can often be specific to the audience. So how do you think about dealing with multiple stakeholders, especially like when you're building platforms and telling stories that resonate with each of those groups? She says there's a boundary between your teams and your cross functional partners and other moving parts of your organization. "The key here and the success here all comes down to how do you manage this boundary?" she asks.