3min chapter

We Study Billionaires - The Investor’s Podcast Network cover image

TIP560: Richer, Wiser, Happier Q2 2023 w/ Stig Brodersen & William Green

We Study Billionaires - The Investor’s Podcast Network

CHAPTER

The Secular Shift From Programmatic Ads

Stig: One thing that's very tempting right now is to have programmatic ads on the podcast. There seems to be a secular shift away from doing conventional host rate ads, Stig says. "I just really, I can't stand the thought of advertising for McDonald's on my podcast," he adds. 'What if not to fear monger for anyone listening tuning into this from the team? But what if the decision is we run a huge deficit?' asks Stig.

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