How I Built This with Guy Raz cover image

(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp

How I Built This with Guy Raz

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Viral Marketing: The Power of Podcasts

This chapter explores innovative marketing strategies, including a viral t-shirt giveaway and the impactful sponsorship of popular podcasts. It highlights how humor and serendipity in advertising contributed to a significant boost in brand visibility and mainstream recognition.

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