Game Theory and the Infinite Game
Akimbo: A Podcast from Seth Godin
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Building a Story Into Your Product or Service
A diamond ring purchased by two people about to get married is probably going to have a bigger impact than one that, i don't know, is bought in a pawn shop. A story that leverages the truth that's already there can create all of the same effects that a powerful placebo does in medicine. Walking into a restaurant with apparently dirty plates will cost us our appetite. It's not the food that did that, it's the story. Find out more at the marketing seminar dot com.
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