I think everybody would like to, but it would take a lot of effort to do everything by the book. You know, if you've enough for your four o one k with your employer, you probably don't have a choice. I mean, when you purchase a house off line, nothing smart about it, nothing analytics. Whatever transaction is in the public domain. Where's the agency there? Right? Lik, hanged.
Every consumer is now aware, at some level, that they are constantly generating data simply by moving through the world. And, every organization that puts physical devices or digital experiences into the paths of consumers has to make decisions about what data they collect, how they manage it, and what they do with it (both the immediate plans and what unknown plans may emerge in the distant future). The questions, decisions, and mindsets that this reality brings into play are just one big gray area after another. Angela Bassa grapples with these issues on a daily basis both professionally and personally, so we sat down with her for a lively and thought-provoking discussion on the subject. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.