Scandal and Rebranding: The Fall of a Fashion Icon

It’s 2018, and H&M is drowning in billions of dollars worth of unsold inventory. Brick and mortar stores are struggling. But on the internet, Shein is thriving, capitalizing on social media trends to get desirable, ultra-cheap clothing made and into customers’ hands in a matter of days.

And once the head of the pack, Topshop is at risk when Philip Green is very publicly accused of abuse, racism, and sexual harassment. Forever 21 finds itself in a heap of trouble too.

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