The Importance of Emotional Bonding With Stocks

A big part of this is that emotional attachment, right? Yeah. People, they don't want to be wrong. So even if you do sell something on the way up, or sell something when it's hitting your stop loss, and it immediately turns around and goes up without you, you're much more willing to just get back into it again. In the next segment, we'll talk about a stock that I got stopped out of and bought back the same day, within hours, because it hit my stop. All right, I followed my rule, I got out. And then it did something very unusual and very strong, it just like total change of character. And I said,