My guest this week is Bill Gurley, a general partner at Benchmark Capital and one my favorite investment thinkers. As you’ll hear, despite enormous success through his career, Bill is clearly still in love with business and investing. Where many might discuss past glories, I’ve been incredibly impressed with how both Bill and his partners emphasize the current portfolio and market landscape. I’m thankful to have had the chance to speak with him in this format. I hope you enjoy our conversation.
 For more episodes go to InvestorFieldGuide.com/podcast.
 Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub.
 Follow Patrick on Twitter at @patrick_oshag
  
 Show Notes
 1:13 - (First Question) – The idea of increasing returns
              1:21 – Competiting Technologies, Increasing Returns, and Lock-in By Historical Events
              2:07 – Complex Systems Theory – Santa Fe Institute
 4:35 – Markers that could be a sign of network effect in a company
 6:27 – The opportunities for companies to capture network effect
 8:46 – Are there certain teams/leaders that are more conducive to leading a network effect company
 11:55 – Liquidity quality
 13:35 – How important is the revenue model at the beginning
 15:59 – Fascination with Nextdoor
              17:56 –  Paradox of Choice
 18:39 – Finding opportunities
 20:17 – Potential marketplaces and assets that could be commoditized
              20:20 –  All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
 21:39 – Usage yield on the world’s assets
 23:50 – Has technology changed the world of value investing
 26:28 – Hyper niche marketplaces
 27:52 – Challenges of labor marketplaces
 30:12 – User generated content businesses
 32:44 – People who are capable of building UGC businesses
 33:16 – His interest in Discord
 34:31 – Factors of a healthy marketplace
 37:57 – Fools’ gold in marketplace businesses
 39:04 – How influx of cash is impacting the marketplace business landscape
              40:43 –  All Revenue is Not Created Equal: The Keys to the 10X Revenue Club
 43:20 – How does the influx of money into the space impact him
 46:44 – Spending money to attack top brands
 50:32 – Regulatory capture
 53:36 – His thoughts on the IPO market
 57:49 – How did he realize this was his passion
 1:00:42 – Qualifying his passion
 1:01:52 – Favorite thing about working with entrepreneurs
 102:48 – Honing your craft
 1:04:33 – Making yourself a good mentor
 1:05:56 – Kindest thing anyone has done for him
  
 Learn More
 For more episodes go to InvestorFieldGuide.com/podcast. 
 Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub
 Follow Patrick on twitter at @patrick_oshag