"There's a whole subculture of just stealing stuff and throwing off of bridges for 14 year old boys," he says. "I definitely get the impulse to, not just because I like throwing stuff off bridges, but every time I see them, I want to throw them off something." He adds: "When I look at my high school experience, I see it defined by, you know, like 70% of potential"
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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