Scaling Mollie: SaaS growth, AI & fintech with Koen Köppen
The SaaS Revolution Show
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Navigating SaaS Challenges and Growth Strategies
This chapter explores the speaker's journey through a failed SaaS venture and the challenges of shifting customer perceptions towards subscription models in the early 2000s. The conversation highlights their transition to a B2B role, emphasizing the importance of operational efficiency and localized growth strategies in expanding their fintech company. Additionally, the chapter discusses the integration of AI in customer support and the significance of embedding finance within SaaS products to streamline business processes.
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