concentrate means usually like juice that's been reduced. You ever see the word concentrate written on the side of a carton of orange juice? That's what that means. Now actually, here's a joke for you. I will explain it to you, and then you definitely won't find it funny. But in any case, I like jokes. Who doesn't? So why did the supermodel... It's a bit prejudiced towards supermodels, but anyway. Why did the super model stare at the orange juice? Because it said concentrate on the carton. Never mind. What are you going to do? Jokes. Alright, fine. Well, what about the juice? It