Ike: The economics of book publishing is that you have to keep a full pipelane of things out there. They need books, but it has to be a professional like,. you got to be a good writer, or something unique to sayo all the things have to come together for you to actually sell a book to a publisher if you match that criteria. Ike: We've opened up more doors so you can produce all kinds of media formats and people will want to do them. He says he's always had this idea for a book about how parents pressure us too much in my own childhood. And let me just, like, a write this book, like non-stop cam