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Trickle Down Episode 12: The Elixir of Life Part 2 (Sample)

QAA Podcast

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Marketing Strategies and Selling Points for Sports Drinks

This chapter explores the marketing strategies and selling points of sports drinks, comparing them to other beverages like Coca-Cola and alcoholic drinks. It emphasizes the claim of sports drinks to rehydrate and quench thirst, and suggests that expanding the market for sports drinks requires convincing people to consume more for optimal health and athletic performance.

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