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Starbucks Swipes Chipotle's CEO & Ice Cream Liquid Death?

Morning Brew Daily

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Quirky Collaborations: From Sparkling Water to Nostalgic Cassettes

This chapter explores the intriguing partnership between Liquid Death and Van Leeuwen to create a hot fudge sundae flavored sparkling water, showcasing the trend of unique brand collaborations. It discusses how these quirky partnerships, combined with savvy marketing strategies, resonate with consumers seeking novelty. The chapter also reflects on the unexpected revival of cassette tapes among younger generations, creating a nostalgic connection while drawing parallels with past musical trends.

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