Regina discusses a major issue: the shrinking of Google Ads ROAS (Return on Ad Spend). While ROAS was once a reliable measure of ad performance, it has become less dependable. If you still rely on ROAS to gauge your campaign's success, you should think again and listen to this episode now.

Regina Bellows, Executive Director of StarterPPC, explains why Google's user tracking capabilities have weakened. She then presents actual client data to show the ROAS decrease impacting various businesses.

Additionally, she provides tips on how to better evaluate ad performance using the Media Efficiency Ratio (MER). Listen to this episode now to gain insight into the ongoing challenges faced by advertisers and accurately determine if your Google Ads campaigns are effective for your business.

This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:

/ @starterppc

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0:00 Google Ads ROAS is Shrinking

1:20 Google's Privacy Lawsuits and its Effects on ROAS

5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

6:31 Analyzing ROAS vs. MER

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

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Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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59 Reasons the T10 Will Fall to 4%

The Rate Guy

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