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A New Way of Thinking With Roger Martin
CFO Bookshelf
You've Coupled Strategy in Planning
Mark O'Mara: There are at least ten hours, or ten dollars in planning spent for every dollar or hour on strategy. He says people like to plan out things because it gives them an illusion of control. A strategy is making choices that set you up so that good things happen," he said. "I always eat my own dog food."
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