SaaStr 640: CRO Confidential: How The Biggest Product-Led Enterprise Company In The World Found Success with Atlassian CRO Cameron Deatsch
The Official SaaStr Podcast: SaaS | Founders | Investors
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Is Product Led Growth Better Than Early Stage Growth?
Atlassian is one of the largest and most successful enterprise software companies in the world, trading it over $40 billion right now. When I talk to earlier stage companies, which is almost to definitionally everyone, the conundrum today is, should we immediately build out big sales team, or should we focus on product led growth? And that's the sort of like bifurcation that exists for earlier stage companies build sales or focus on productLed growth. It was until 2014 that we hired our first commission rep so 12 years in business before we had to even think about a commission plan. We've got over 2,000 paying customers and hundreds of thousands of free customers over that 20 years
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