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Empathy in the Inbox: Crafting Prospect-Focused Pitches with Arianne Hatfield

Enterprise Sales Development (CIENCE)

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Leveraging Generative AI for Innovative Market Strategies

This chapter explores the effective use of generative AI tools to improve business processes and marketing strategies. It features a creative experience from a company Hackathon, demonstrating how ChatGPT and Lead IQ can enhance account-based research and personalize outreach efforts.

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