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335: Be Irreplaceable with My Creative Coach Jay Acunzo (Free Time Crossover)

Pivot with Jenny Blake

CHAPTER

The Importance of Reach

Jay Parini: We're living in a world that's very obsessed with reach. And I'm obsessed with resonance. Reach is how many see it. Resonance is how much they care. No amount of reach can ensure that people care. He says he came out of marketing and specifically content marketing to pursue the craft.

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