Becoming Irresistible: How to Maximize the Impact of Your Message
Social Media Marketing Podcast
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The More Than on Is a Two Part Problem
Michael Wolraich: How do we improve? Well, first we have to solve the problem of this tension between the things that we can control and what we can't. A smart capable good person would absolutely focus on that thing. And there's also an alternative perspective that works well - which is sustained action. So if you've got them focused not just on one time action, but on sustained change, now you've got the door open to something that is going to work well with here's a thing about how people make the case to themselves for instance.
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