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The First Dress Rehearsal of TikTok
In the lead up to the contest, we've had just over 200 million views on our YouTube channel. TikTok is huge for us. It goes absolutely nuts from about mid-January onwards. So all the voices in my head are telling me the best that you can. The entire media have just decanted from the media center into the arena because we're about to watch the first dress rehearsal of sending me final number one. There's a massive stage with multiplered lines going across it and big blue light coming right out across the arena.