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Michael Leon: How skateboarding prepared him for Nike, Patagonia, and Sonos
Design Better
What's the Story Behind Sonos?
I'm struck as I look at all of the different places that you've worked at, like Nike, Levi's, Patagonia, Sonos. Each has a strong lifestyle component that each of the visions connects to a lifestyle. To communicate that, you've really got to tell a story and you've got to understand people's life,. The context, and build that story.
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