2min chapter

The CPG Guys cover image

The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen

The CPG Guys

CHAPTER

Nielsa's Approach to Service and Customer Success

The Nielsa organization is very global with folks in every single one of those 85 markets and the model does differ a little bit from market to market though. We have teams that focus on just local customers we have teams thatfocus on regional customers and we have kind of above-market teams thatFocus on HQ which could be a global relationship with a large customer you know regional relationship etc. That's I think a very important part of our models making sure that customers understand that no matter their sort of org structure they're working for them.

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